Journalism today is a collaborative effort and the digital natives link to their sources as a matter of course. They understand the value of the link economy and it is rarely a one way street. Linking out doesn’t take traffic away from your site; instead, it makes your site more valuable as a comprehensive source of where information is flowing, it helps to show you’ve done your homework and are able to back it up.

Anthony DeRosa, on the link economy, found at DeRosa’s blog at Reuters, via The Copy Editor, via ShortFormBlog, via my Tumblr dashboard; April 13, 2011 (via ligao)

Making people understand this is one of the biggest struggles in my job today. 

(via inothernews)

(via inothernews)